As shop owners, you know the work horse products that are always in demand and have a speedy turnaround are must-haves. You can bring in the most unique, rare cigar on the market, but the price point won't be attractive to the bulk of your consumers, and it likely won't be available on a consistent basis. The true winners in a retail setting are the reliable handmades that hit the 'golden' price point while leaving plenty of room for margin dollars to be made.
Case in point, Mark Twain...an inexpensive premium the consumers can't get enough of. Boasting a glistening Connecticut-shade wrapper with Nicaraguan long-fillers, Mark Twain features a mellow profile with inviting hints of sweet cream, oak, and pepper.