What can I say about this cigar, with this coming from the Pepin family you already know you are getting an OUTSTANDING cigar. I smoked the Toro (6x54) the other day, and I thought the cigar had a perfect balance of strength and flavor, a good burn and a clean finish. Why should you carry it? Well, how could you not? The presentation is eye catching, they come in boxes of 20, and are available in six unique sizes. It is a well-known brand, so you do not have to worry about the customer not knowing who My Father cigars are. Many of their other lines have been featured in Cigar Aficionado's Top 25 Cigars of the Year. This is one of the most popular brands on the high-end side of the market, so if you have yet to test it out I certainly recommend starting with My Father La Opulencia.